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Business

What You Need to Know About Brand Proliferation

Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below,…
Bartercard
February 12, 2020
Business

How are B2B and B2C Marketing Different?

The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two…
Bartercard
January 24, 2020
Business

6 essential brand moves in today’s market

The media landscape is changing at a rapid rate and businesses have to adapt to keep up.  Today the most successful brands are connecting to consumers in experience-based and collaborative ways.  A similar approach applies to advertising which has shifted…
Bartercard
February 14, 2018
Business

5 Tips to Out-Compete your Competition

Direct competition can be a real doozy. If you’re selling something that’s almost identical to your competitor, you have a hard road ahead unless you find a point of difference and do it well.  But you can also make simple…
Bartercard
January 17, 2018