marketing Archives - Bartercard

Business

Streamlining Operations for Efficiency – Work Smarter, Not Harder: Operational Strategies to Start the Year Strong

Streamlining operations is a priority for businesses across industries as the new year unfolds, with many looking for ways to optimise their processes and achieve their goals more efficiently. It’s no longer just a buzzword; it’s a necessity in today’s…

MaeJanuary 15, 2025

Macro photo of tooth wheel mechanism with MARKETING, CUSTOMER, PROMOTION, SERVICE, PRICING, PRODUCT and BRANDING words imprinted on metal surface

Business

Using Your Trade Dollars Effectively

Beyond the simple concept of exchanging goods and services, Bartercard uses technology to provide businesses access to an expansive ecosystem of like-minded business owners. This enables products and services to be exchanged and business sales to increase by up to…

AnnaNovember 17, 2022

Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate. No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…

AnnaAugust 30, 2022

Business

What is Brand Extension and How Can it Empower Your Small Business?

Growing your business means reaching new customers with your core products and reaching core customers with new products. The latter is the challenge that brand extension can help you overcome. Brand extension can expand your market reach and build a…

AnnaJune 2, 2021

Small business owner smiles at her laptop

Marketing

How to Get New Customers Without a Big Marketing Budget

Attracting new customers can be costly and challenging, and often requires multiple forms of marketing. There is no one-size-fits-all approach when it comes to getting new customers, but if you don’t have the cash, it pays to do your research.…

AnnaMay 31, 2021

Street signs reading “Marketing Ave” and “Strategy St”

Business

How Small Business Marketing Compares to Large Companies

With so many costs to consider, marketing is often one of the last items that small businesses budget for. SMEs don’t have the same money to spend on advertising that big companies do. Large corporations have the advantage of high-brand…

AnnaMay 4, 2021

Woman works on email marketing campaign in home office

Business

How to Increase Sales Through Email Marketing

Email has become the business communication of choice for many. It may be quick and simple, but can you become more efficient at communicating the value of your business to prospects and clients through email marketing? Chances are, you can.…

AnnaNovember 30, 2020

man looking at his phone while also doing work on his laptop

Business

Three Helpful Tips to Prevent Email Overload

Emails are a necessary part of everyday business communication. They can also be a major distraction that eats up your time and negatively affects your productivity. With emails now on your phone, it’s even easier for your attention to be…

AnnaFebruary 26, 2020

Business

Nine Top Tips for Building a Strategic Partnership

Finding business partners that share similar markets to you can help you leverage your business, increase business profits, and expand your customer base. The problem is many business owners are scared off by the statistics - at least 50% of…

AnnaFebruary 19, 2020

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marketing

Streamlining Operations for Efficiency – Work Smarter, Not Harder: Operational Strategies to Start the Year Strong

Using Your Trade Dollars Effectively

Stretching Your Marketing Dollar

What is Brand Extension and How Can it Empower Your Small Business?

How to Get New Customers Without a Big Marketing Budget

How Small Business Marketing Compares to Large Companies

How to Increase Sales Through Email Marketing

Three Helpful Tips to Prevent Email Overload

Nine Top Tips for Building a Strategic Partnership

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