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marketing Archives - Bartercard

Business

How Social Media Has Changed Word-Of-Mouth Marketing

Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
Mel
April 17, 2020
Business

Three Helpful Tips to Prevent Email Overload

Emails are a necessary part of everyday business communication. They can also be a major distraction that eats up your time and negatively affects your productivity. With emails now on your phone, it’s even easier for your attention to be…
Anna
February 26, 2020
Business

Nine Top Tips for Building a Strategic Partnership

Finding business partners that share similar markets to you can help you leverage your business, increase business profits, and expand your customer base. The problem is many business owners are scared off by the statistics - at least 50% of…
Anna
February 19, 2020
Business

What You Need to Know About Brand Proliferation

Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below,…
Anna
February 12, 2020
Business

How are B2B and B2C Marketing Different?

The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two…
Anna
January 24, 2020
Business

6 essential brand moves in today’s market

The media landscape is changing at a rapid rate and businesses have to adapt to keep up.  Today the most successful brands are connecting to consumers in experience-based and collaborative ways.  A similar approach applies to advertising which has shifted…
Anna
February 14, 2018
Business

5 Tips to Out-Compete your Competition

Direct competition can be a real doozy. If you’re selling something that’s almost identical to your competitor, you have a hard road ahead unless you find a point of difference and do it well.  But you can also make simple…
Anna
January 17, 2018