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Business

Rethinking Your Business’s Sales Funnel

For many businesses, the sales funnel has served to visualise and quantify the process of converting leads into customers. It has helped many business owners better understand this process, but is the conventional conversion funnel still relevant today? Below, we…
Anna
August 2, 2020
Business

Content Strategies for New vs Existing Customers

Content marketing could be a boon for your business if managed correctly. Informative, engaging, and relevant content helps attract new customers, keep loyal ones, and drive profitable customer actions. The most common mistake marketers make in content marketing is creating…
Anna
July 27, 2020
Business

Handling Accounts Receivable During a Recession

The current state of the economy is troubling, to say the least. We’re all dealing with the same unfavourable circumstances—for many, customer spending has been at an all-time low while businesses are left with no choice but to lie low…
Anna
July 27, 2020
Business

Short Term Vs Long Term Business Recovery

As many people are experiencing the impact of the ongoing pandemic, business owners and corporate leaders are enacting short-term recovery measures to keep business operations afloat. Implementing short-term recovery measures has benefits, but focusing solely on the short term can…
Anna
July 27, 2020
Business

Helpful Insights for Reinventing Your Product Line

So, you’ve started a business and now offer great products or services that people buy and support. That’s great! However, the market conditions of tomorrow may look different than they do today. Will you be ready? As markets continue to…
Anna
July 27, 2020
Business

Four Areas to Focus on When Investing in Your Business

It's not enough to blindly throw money at your business. Investing in the right areas is critical to sustaining business success, and precisely targeted investments are even more important during the tenuous recovery from the COVID-19 lockdown. Consider these handy…
Anna
July 16, 2020