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Product Range: Is it better to specialise or diversify?

It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value,…

BartercardFebruary 17, 2020

Business

Short-Term Goals to Aid Your Long-Term Business Vision

Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business…

BartercardFebruary 14, 2020

Business

What You Need to Know About Brand Proliferation

Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below,…

BartercardFebruary 12, 2020

Business

Three Great New Year’s Resolutions for Your Business

Each year seems to arrive earlier than the last, and in a world steeped in new and rapidly evolving technology—smarter AI, leaner management systems, more flexible mobile solutions, and more—we’ve adjusted to the reality that nothing stays the same for…

BartercardJanuary 28, 2020

Business

How are B2B and B2C Marketing Different?

The most basic way that businesses make a profit is to sell their goods and services. To do so first requires that businesses provide a good or service, then to market that product and make sales. However, there are two…

BartercardJanuary 24, 2020

Business Business tips

It’s the Little Things: Easy Ways to Increase Profits

There are countless theories about how to run a business, and when it comes down to it, every strategy has the same end-goal: increasing your profits. Whether you’re working on brand awareness, innovative product development, or increasing workplace efficiency, the…

BartercardJanuary 22, 2020

Business Business tips

Bad Habits That Can Hold Back Success

Being a small business owner is an enormous task. Much of the operational responsibilities of your business rest on your own shoulders. With so much on your plate, it’s no wonder that business owners often fall into habits that may…

BartercardJanuary 21, 2020

Business

What are the Biggest Challenges Faced by Business Networks?

Small-to-Medium Enterprises (SMEs) often lack the sheer size they need to compete with much larger, international firms. Doing business in an environment where you’re one of the smaller fish is difficult, which is why smaller businesses often align their objectives…

BartercardJanuary 20, 2020

Business

Are Virtual Connections as Real as Face-to-Face Networking?

It’s not surprising to see a significant shift of practices when it comes to business networking. The world has adopted new ways to network that are no longer limited to face-to-face interactions. For a long time, business owners have attended…

BartercardJanuary 16, 2020

Business

What Are the Phases of the Business Cycle?

A business cycle is the natural rise and fall of economic growth over a period of time. The cycle is a useful tool for analysing the wider economy, as the upward and downward fluctuations show variations in production, employment, wages,…

BartercardJanuary 14, 2020

Welcome to our Blog

Product Range: Is it better to specialise or diversify?

Short-Term Goals to Aid Your Long-Term Business Vision

What You Need to Know About Brand Proliferation

Three Great New Year’s Resolutions for Your Business

How are B2B and B2C Marketing Different?

It’s the Little Things: Easy Ways to Increase Profits

Bad Habits That Can Hold Back Success

What are the Biggest Challenges Faced by Business Networks?

Are Virtual Connections as Real as Face-to-Face Networking?

What Are the Phases of the Business Cycle?

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