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Marketing

Marketing Your Business as a Sustainable Brand

In today’s world, sustainability is no longer a trend—it’s an expectation. Consumers are increasingly aligning their spending habits with their values, and businesses must adapt to remain competitive. Marketing your business as a sustainable brand has become essential for long-term…

BartercardApril 13, 2025

Marketing

The Power of Referral Marketing

Leveraging Word-of-Mouth to Grow Your Business Small businesses thrive on trust, reputation, and customer loyalty. While traditional marketing methods require significant financial investment, referral marketing provides a cost-effective way to acquire new customers. When existing clients recommend a business to…

BartercardMarch 2, 2025

Marketing

Marketing Metrics That Matter: Unlocking Business Success

In today’s fast-paced business environment, marketing metrics are essential. Without proper tracking, businesses struggle to determine whether their efforts are effective. To achieve success, data-driven decisions must guide marketing strategies. Analysing key metrics ensures campaigns are optimised for maximum impact.…

BartercardFebruary 16, 2025

Marketing

Multi-Channel Marketing: Reaching Your Audience Everywhere

In today’s competitive business landscape, reaching your audience through multiple channels is no longer optional—it’s essential. Multi-channel marketing allows businesses to engage customers wherever they are, from social media and email to SEO and offline strategies. By diversifying your marketing…

BartercardFebruary 9, 2025

Marketing

Content Marketing Strategy That Converts: A Guide to Crafting Compelling Content

Content marketing is the bridge between your brand and your audience. It’s the fuel that powers engagement, builds credibility, and ultimately drives sales. But with so much content saturating the digital space, how do you make yours stand out? The…

BartercardFebruary 2, 2025

Salesperson turning a knob to select customer retention strategy instead of acquisition.

Business Marketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, their distinct characteristics require different marketing strategies. Understanding these differences is essential for effective resource allocation and strategic planning. New…

AnnaFebruary 27, 2024

Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate. No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…

AnnaAugust 30, 2022

Marketing

Jeff Bezos & Amazon’s Success – Business Leader Spotlight

Today’s digital age has revolutionised online shopping. Thanks to great minds like Jeff Bezos, CEO and founder of Amazon, we have found a way to buy just about anything we can think of online. With humble beginnings as an online…

AnnaJune 29, 2022

Social media interactions on mobile phone, concept with notification icons of like, message, email, comment and star above smartphone screen, person hands holding device.

Marketing

How to Create Engaging Content – Tips for Business Blogs

Blog writing can be challenging, even when writing about your business and areas of expertise. Some topics, while valuable, may seem a bit dry for the average reader. Fortunately, there are ways to make your content engaging for your audience.…

AnnaMay 11, 2022

Small business owner smiles at her laptop

Marketing

How to Get New Customers Without a Big Marketing Budget

Attracting new customers can be costly and challenging, and often requires multiple forms of marketing. There is no one-size-fits-all approach when it comes to getting new customers, but if you don’t have the cash, it pays to do your research.…

AnnaMay 31, 2021