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Marketing

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BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
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February 27, 2024
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Marketing

Stretching Your Marketing Dollar

They say every dollar counts, and no more so than during the current economic climate.  No business can afford to waste its limited marketing resources on hit-or-miss campaigns. It’s essential to plan and track marketing efforts so you can evaluate…
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August 30, 2022
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Eight Ways to Attract New Customers with Bartercard

Attracting new customers in a competitive market where consumers are more discerning, can be harder than ever. Our free eBook will help you rethink your approach!