Attracting new customers can be costly and challenging, and often requires multiple forms of marketing. There is no one-size-fits-all approach when it comes to getting new customers, but if you don’t have the cash, it pays to do your research. Then you’ll know how to meet your customers where they are and deliver exactly what they need.
So, consider including Bartercard in your marketing mix. Bartercard provides a platform for reaching thousands of potential new customers, whether they’re around the corner or in another country. Bartercard also helps you build relationships with other business members through networking to help you continue to build your customer base.
Here are some other ideas to build a solid marketing base without a blockbuster budget.
You Don’t have to Spend Money to Make Money
Every business, whether brand new or generations old, needs a steady flow of customers. You can’t afford to rely solely on your loyal patrons, hoping they will continue doing business with you forever. Returning customers tend to fade out over time and need to be replaced with new customers—a cycle known as “churn”. The simple aim of getting new customers is to treat them well so they become loyal customers. Building a solid customer base will create a strong business foundation.
So, what is your current customer acquisition strategy? If you don’t have one, here are some basic questions you should ask yourself about your target market to get you started.
- What demographics best capture your ideal customers?
- Where do your ideal customers typically live?
- What are your ideal customers’ most pressing needs or problems?
- How does your product or service resolve those problems?
- What do you offer that your competitor doesn’t?
- How can you most effectively reach your target market?
Building a strong online network should be the foundation of any free marketing strategy, and having other people share your brand simply because they want to can be an incredibly powerful thing. This goes hand in hand with networking and social media, and a great way to get your name out there without having to spend any money is by publishing great content regularly.
The things you write should cover topics that are within your general niche, but you really can write about nearly anything. You don’t need to be a master of prose to start blogging, just make sure the content that you post is relevant to your potential customers.
Use Multi-Channel Marketing Through Bartercard
Bartercard offers a planned approach to multi-channel marketing. Your business may offer the best product or service in town, but without marketing, no one will know about it. Marketing includes advertising, public relations, promotions, and sales. While it’s essential to create brand awareness and attract new customers, many business owners don’t have the time to invest in a well-mapped marketing plan or simply find the process daunting. Consequently, multi-channel marketing is often stumbled through or done on an ad hoc basis without any real planning.
Bartercard’s plan for multi-channel marketing includes directory listings, e-newsletters, direct mail, networking functions, and trade shows, as well as our member platform, MYBC, and mobile app that promotes business locally, regionally and internationally. Additionally, you will have the opportunity to promote your business in the cash market by taking out advertising in one of the many publications available on Bartercard.
Bartercard Will Help Attract New Business
Whether you’re wanting to bring new customers through the door or find ways to keep the loyalty of your existing customers, Bartercard can help to expand your business and profits. Bartercard’s bRewards program is another way to help you attract new business, win the loyalty of your existing customers, and reward you for doing so!
You can earn reward points for introducing businesses to Bartercard. These may be businesses you want to deal with through Bartercard’s cashless trading platform or those you feel would benefit from being a part of a supportive B2B network. Contact us today to learn more about the opportunities available to your business through the Bartercard community!