customer loyalty Archives

Marketing

The Power of Referral Marketing

Leveraging Word-of-Mouth to Grow Your Business Small businesses thrive on trust, reputation, and customer loyalty. While traditional marketing methods require significant financial investment, referral marketing provides a cost-effective way to acquire new customers. When existing clients recommend a business to…

BartercardMarch 2, 2025

Business

Understanding Your Audience – Know Your Customer: The Key to Creating Effective Marketing Campaigns

When it comes to running a successful business, one fundamental truth remains: understanding your audience is everything. Knowing your customer (KYC) is the foundation upon which you can build marketing campaigns that connect, resonate, and drive results. For Bartercard members,…

BartercardJanuary 27, 2025

Salesperson turning a knob to select customer retention strategy instead of acquisition.

Business Marketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, their distinct characteristics require different marketing strategies. Understanding these differences is essential for effective resource allocation and strategic planning. New…

AnnaFebruary 27, 2024

Barista hears complaint from coffee shop customer

Business

Some Ideas on How to Deal with Unhappy Customers

Many of us have had to deal with unhappy customers as part of our business dealings, and it’s never easy. However, if we know what to say at the right time, the situation can usually be saved. In fact, we…

AnnaSeptember 6, 2021

Business

What is the Role of Customer Service in Customer Retention?

Great customer service is the cornerstone of any effective customer retention strategy. It has the power to increase customer value and overall revenue, as returning customers offer more value than new customers. This suggests your customer service tactics and customer…

AnnaJune 29, 2021

Business

The benefits of offering a customer loyalty program

Customer loyalty is what every business strives for. To have loyal customers who support you, promote your brand, and keep returning with their friends and family is the ideal scenario for any business, no matter what product or service you…

AnnaApril 7, 2021

Sign on shop exterior reading “we like you too”

Business

Rewards Not Building Loyalty? Try Building a Community

Since Bartercard is a membership-based community, there are many local and national networking events designed to build your network. Through new contacts, business is constantly being conducted through our trade exchange, and additional new cash referral business is reciprocated as…

AnnaMarch 29, 2021

Business

Expanding your business community through bRewards

Would you like to have more businesses in the Bartercard network to trade with? And what if you could reduce the fees you pay to Bartercard every month? The answer from most members when asked these two questions is a…

AnnaFebruary 10, 2021

Café workers holds Eftpos machine for paying customer

Business

How to Get New Customers While Retaining Loyal Ones

Growing your customer base is vital to the success of your business. So too is maintaining the relationships you already have with your existing customers. Each customer segment requires different marketing strategies as they each react differently based on their…

AnnaNovember 30, 2020

Business

Would A Mobile App Benefit Your Business?

If you’re running a business, you probably know that most people are already on mobile. We spend hours every day staring at our mobile phones and interacting with applications for a wide range of services, from social interaction to e-commerce.…

AnnaOctober 29, 2020

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customer loyalty

The Power of Referral Marketing

Understanding Your Audience – Know Your Customer: The Key to Creating Effective Marketing Campaigns

New or Returning Customers: What’s Your Focus?

Some Ideas on How to Deal with Unhappy Customers

What is the Role of Customer Service in Customer Retention?

The benefits of offering a customer loyalty program

Rewards Not Building Loyalty? Try Building a Community

Expanding your business community through bRewards

How to Get New Customers While Retaining Loyal Ones

Would A Mobile App Benefit Your Business?

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