As every business owner has recently experienced, the tide can turn in the blink of an eye. If you've managed to continue trading during this difficult time, that's great! As you well know, however, you can never stop striving for…
AnnaMay 18, 2020
Savvy business owners always have a carefully planned customer acquisition strategy in place to boost operations and sales. However, attracting new customers does not guarantee they will stick around. Businesses will lose customers. It’s inevitable. The cycle of new customers…
BartercardMarch 3, 2020
It’s an age-old dilemma. Diversifying your product range can help you meet a broader range of customer demands, but will it spread you too thin? Devoting your resources and energy to a narrower product range may ensure greater quality, value,…
AnnaFebruary 17, 2020
Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business…
AnnaFebruary 14, 2020
Being in business usually means opening your doors to everyone, welcoming them in, building relationships and ultimately agreeing to do business together. Sounds simple, right? It can and should be. However, there are situations that can test you and one…
AnnaDecember 4, 2019
Most business marketing efforts are split between the competing goals of customer acquisition and customer retention. While new customers translate directly to more business, and greater opportunities for expansion, every business still needs its share of loyal customers to remain…
AnnaNovember 14, 2019
No amount of money can buy customer loyalty. If a company’s product or service is good and trustworthy, customers will inevitably come back to support that brand. However, no matter how good a product or service may be, businesses still…
AnnaSeptember 23, 2019
Businesses are always looking for more ways to get more customers. Without well-defined objectives and a well-planned marketing strategy, it can be a challenging task, to say the least. What business owners need to know is it all starts with defining…
AnnaSeptember 23, 2019
With such fierce competition and all consumers looking to bag a bargain, it’s no wonder they turn to discount websites such as GrabOne, Scoopon and Groupon for offers. Why wouldn’t you? Daily deal websites charge a fee of approximately 15-20% of…
AnnaFebruary 23, 2018
