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customer loyalty

“Thank You” screen on laptop, confirming online customer order
Business

What Makes Good E-Commerce Customer Service

In such a competitive economy, online businesses must take advantage of available technology, boosting customer service efforts to get ahead of the competition and increase customer satisfaction. There's no doubt that the world of e-commerce has changed the way business…
August 27, 2020
Neon light of shaking hands
Business

How is Customer Loyalty Changing?

Customer behaviour is rapidly changing, from the way consumers shop to how they interact with brands. The same goes for the customer loyalty landscape, as changing demands call for changing solutions. For this reason, businesses shouldn’t just rely on outdated…
August 17, 2020
Animated graphic of the conversion funnel, showing people going in and money coming out
Business

Rethinking Your Business’s Sales Funnel

For many businesses, the sales funnel has served to visualise and quantify the process of converting leads into customers. It has helped many business owners better understand this process, but is the conventional conversion funnel still relevant today? Below, we…
August 2, 2020
A content marketer typing on a laptop in a café
Business

Content Strategies for New vs Existing Customers

Content marketing could be a boon for your business if managed correctly. Informative, engaging, and relevant content helps attract new customers, keep loyal ones, and drive profitable customer actions. The most common mistake marketers make in content marketing is creating…
July 27, 2020
Supermarket employee stocks shelves with new inventory
Business

Helpful Insights for Reinventing Your Product Line

So, you’ve started a business and now offer great products or services that people buy and support. That’s great! However, the market conditions of tomorrow may look different than they do today. Will you be ready? As markets continue to…
July 27, 2020
Customer redeems rewards points at local café
Business

Does Your Customer Rewards Program Make the Cut?

Competition for loyal customers can be fierce, particularly as we enter a period of recovery on the heels of the COVID-19 crisis. With loyal customers such a precious commodity in the business world, many businesses are finding new, innovative, and…
June 25, 2020

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