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customer loyalty

Salesperson turning a knob to select customer retention strategy instead of acquisition.
BusinessMarketing

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
February 27, 2024
Customer opening package
Business

What is the Role of Customer Service in Customer Retention?

Great customer service is the cornerstone of any effective customer retention strategy. It has the power to increase customer value and overall revenue, as returning customers offer more value than new customers. This suggests your customer service tactics and customer…
June 29, 2021
A finger about the press customer loyalty button
Business

The benefits of offering a customer loyalty program

Customer loyalty is what every business strives for. To have loyal customers who support you, promote your brand, and keep returning with their friends and family is the ideal scenario for any business, no matter what product or service you…
April 7, 2021
Sign on shop exterior reading “we like you too”
Business

Rewards Not Building Loyalty? Try Building a Community

Since Bartercard is a membership-based community, there are many local and national networking events designed to build your network. Through new contacts, business is constantly being conducted through our trade exchange, and additional new cash referral business is reciprocated as…
March 29, 2021
Café workers holds Eftpos machine for paying customer
Business

How to Get New Customers While Retaining Loyal Ones

Growing your customer base is vital to the success of your business. So too is maintaining the relationships you already have with your existing customers. Each customer segment requires different marketing strategies as they each react differently based on their…
November 30, 2020
Man smiles while navigating mobile
Business

Would A Mobile App Benefit Your Business?

If you’re running a business, you probably know that most people are already on mobile. We spend hours every day staring at our mobile phones and interacting with applications for a wide range of services, from social interaction to e-commerce.…
October 29, 2020
Worried woman with mask groceries shopping in supermarket looking at empty wallet
Business

Has COVID-19 Affected Brand Loyalty?

A solid customer loyalty strategy is one of the most vital aspects of customer retention. Creating one requires thorough planning, a deep understanding of your customers, as well as several trial and error processes. Now that you’ve finally nailed a…
October 21, 2020

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