Customer engagement Archives

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Why Customer Retention is More Cost-Effective Than Acquisition

As a business owner, it's tempting to chase new customers. Yet time and again, research shows that nurturing existing ones delivers greater returns. Customer retention is more cost-effective than acquisition—and in today’s economic climate, that matters more than ever. The…

BartercardJuly 6, 2025

Business

Leveraging E-Commerce to Scale Your Business

The Importance of Leveraging E-Commerce In today’s fast-paced digital landscape, leveraging e-commerce has become essential for businesses seeking growth. Marketing metrics indicate that companies with a strong online presence achieve higher customer engagement, better brand visibility, and increased revenue. Without…

BartercardMarch 9, 2025

Marketing

Marketing Metrics That Matter: Unlocking Business Success

In today’s fast-paced business environment, marketing metrics are essential. Without proper tracking, businesses struggle to determine whether their efforts are effective. To achieve success, data-driven decisions must guide marketing strategies. Analysing key metrics ensures campaigns are optimised for maximum impact.…

BartercardFebruary 16, 2025

Marketing

Multi-Channel Marketing: Reaching Your Audience Everywhere

In today’s competitive business landscape, reaching your audience through multiple channels is no longer optional—it’s essential. Multi-channel marketing allows businesses to engage customers wherever they are, from social media and email to SEO and offline strategies. By diversifying your marketing…

BartercardFebruary 9, 2025

Business

Understanding Your Audience – Know Your Customer: The Key to Creating Effective Marketing Campaigns

When it comes to running a successful business, one fundamental truth remains: understanding your audience is everything. Knowing your customer (KYC) is the foundation upon which you can build marketing campaigns that connect, resonate, and drive results. For Bartercard members,…

BartercardJanuary 27, 2025

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Customer engagement

Why Customer Retention is More Cost-Effective Than Acquisition

Understanding Your Audience – Know Your Customer: The Key to Creating Effective Marketing Campaigns

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