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customer acquisition

Salesperson turning a knob to select customer retention strategy instead of acquisition.

New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
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February 27, 2024
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Why Your Business Should Have A Blog

As more businesses are navigating their way into the digital landscape, the need to solidify one’s online presence and boost one’s online engagement is becoming more important. Aside from investing time and money into a well-developed website, one of the…
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September 14, 2020