When you first started your business, you had a plan. It may have been something roughly scratched out on an A4 sheet of paper, or a complex business plan you presented to your bank manager, or maybe something in between.…
AnnaDecember 4, 2019
Understanding the financial health of your business can be an extremely overwhelming task to get your head around. Unless you have a passion for figures then it’s an area that can cause a lot of frustration and stress. You may…
AnnaNovember 18, 2019
To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive…
AnnaNovember 14, 2019
Most business marketing efforts are split between the competing goals of customer acquisition and customer retention. While new customers translate directly to more business, and greater opportunities for expansion, every business still needs its share of loyal customers to remain…
AnnaNovember 14, 2019
Bartercard’s cashless currency is becoming a popular choice for employers to incentivise their employees, rewarding additional bonuses and providing staff gifts. You might think Bartercard’s benefits can only be used to get more customers, but in fact they can also…
AnnaOctober 30, 2019
You work hard for every dollar you earn in your business. The last thing you want is to waste it on hit-and-miss advertising or marketing campaigns. You need to make sure your investment in marketing is working for you and…
AnnaOctober 14, 2019
It’s something every business owner knows they need to do but very few put aside the time for it. Not surprisingly, it’s those who do that tend to be the most successful. Strategic planning is essential to the development and…
AnnaOctober 14, 2019
It’s something every business owner knows they need to do but very few put aside the time for it. Not surprisingly, it’s those who do that tend to be the most successful. Strategic planning is essential to the development and…
AnnaOctober 14, 2019
Customers, new or old, are crucial for running a successful business. However, while all types of customers are equally important, new and old customers require different marketing strategies. What is even more daunting is the fact that they both react…
AnnaSeptember 23, 2019
