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business growth strategies

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New or Returning Customers: What’s Your Focus?

Customers, new or old, are crucial for running a successful business.  However, while all types of customers are equally important, their distinct characteristics require different marketing strategies.  Understanding these differences is essential for effective resource allocation and strategic planning. New…
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February 27, 2024
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Strategic Investment: Areas for Your Business Growth

When it comes to expanding your business and boosting profitability, investments play a crucial role. It’s essential to strategically invest in the right areas to stay ahead of the competition and ensure long-term success. But which areas should you focus…
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June 21, 2023
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Habits That Drive Success

Running a successful business requires more than just hard work and dedication.  It involves a set of habits that help business owners navigate the challenges and complexities of the business world.  So, what are some of the most essential practices…
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May 9, 2023
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Five Business Improvement Ideas to Implement this Year

2022 is the perfect time to consider new business growth strategies and aspirations. However, with the constant change over the past two years, many companies have experienced setbacks and had to drastically alter their business progression plans. It can be…
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February 28, 2022
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How to use content to grow your business

There’s a simple marketing strategy that business owners are starting to embrace more, with great success. It’s helping them attract potential customers, build brand awareness, make sales, and grow their business. It’s one of the best (and cheapest) ways to…
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December 11, 2021
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How to attract new customers to your business

Whether you’ve been in business one year, several years or for decades, there’s always something new to learn, especially when it comes to attracting new customers. The marketplace is constantly changing, and it seems every day a new approach is…
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November 17, 2021
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Scaling Vs Growing Your Business

Scaling and growth are fundamentally distinct, and people frequently treat them as synonyms for expansion and prosperity. Scaling and growth are often mistakenly used interchangeably, although both lead to profit increases. So, what do these terms mean and how should…
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October 29, 2021
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Business tips

What Makes a Successful Small Business Leader?

Running a successful business requires good leadership. Unfortunately, not all of us are natural-born leaders!  The good news is that leadership skills are something you can learn. As a small business owner, honing your leadership skills will help you develop…
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October 4, 2021
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Eight Ways to Attract New Customers with Bartercard

Attracting new customers in a competitive market where consumers are more discerning, can be harder than ever. Our free eBook will help you rethink your approach!