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Business tips

Three Tips to Reach Your Customers Online

Now is a very important time to be connecting with your customers online. Whether you’re an essential service or working from home in self-isolation, there’s still an opportunity to keep the lines of communication open between your business and its…
Anna
April 23, 2020
Business

What You Need to Know About Brand Proliferation

Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below,…
Anna
February 12, 2020
Business

How You Can Increase Sales Without Expensive Marketing

To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive…
Anna
November 14, 2019
Business

Why You Need a Customer Loyalty Program

No amount of money can buy customer loyalty. If a company’s product or service is good and trustworthy, customers will inevitably come back to support that brand. However, no matter how good a product or service may be, businesses still…
Anna
September 23, 2019
Business

6 essential brand moves in today’s market

The media landscape is changing at a rapid rate and businesses have to adapt to keep up.  Today the most successful brands are connecting to consumers in experience-based and collaborative ways.  A similar approach applies to advertising which has shifted…
Anna
February 14, 2018
Business

5 Tips to Out-Compete your Competition

Direct competition can be a real doozy. If you’re selling something that’s almost identical to your competitor, you have a hard road ahead unless you find a point of difference and do it well.  But you can also make simple…
Anna
January 17, 2018