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branding Archives - Bartercard

Business

What You Need to Know About Brand Proliferation

Businesses are always looking for new ways to generate extra income and boost their market share. When a brand develops and markets new brands that are slight variations on similar, existing products, the result is a phenomenon known as brand proliferation. Below,…
Bartercard
February 12, 2020
Business

How You Can Increase Sales Without Expensive Marketing

To increase business profits, you don’t need to allot a huge portion of your company’s budget. Even the best planned marketing campaigns can fail. Every facet of business decision-making, including one’s marketing strategy, almost always involves risks, and a positive…
Bartercard
November 14, 2019
Business

Why You Need a Customer Loyalty Program

No amount of money can buy customer loyalty. If a company’s product or service is good and trustworthy, customers will inevitably come back to support that brand. However, no matter how good a product or service may be, businesses still…
Bartercard
September 23, 2019
Business

6 essential brand moves in today’s market

The media landscape is changing at a rapid rate and businesses have to adapt to keep up.  Today the most successful brands are connecting to consumers in experience-based and collaborative ways.  A similar approach applies to advertising which has shifted…
Bartercard
February 14, 2018
Business

5 Tips to Out-Compete your Competition

Direct competition can be a real doozy. If you’re selling something that’s almost identical to your competitor, you have a hard road ahead unless you find a point of difference and do it well.  But you can also make simple…
Bartercard
January 17, 2018