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Business

Why Growth Can Be Difficult For Many Businesses

As your business grows, so do the challenges you face. A growing customer base and higher sales present opportunities, as well as problems. Recognising these obstacles which come with growth will allow your business to face them head-on, and develop…
Anna
August 26, 2020
Business

The Introvert’s Guide to Business Networking

Business networking can often be an uncomfortable task. Reaching out to professionals outside your immediate circle can be overwhelming or anxiety-inducing, yet networking remains crucial to your business success. So, how can introverts up their networking game? We discuss how…
Anna
August 18, 2020
Business

How is Customer Loyalty Changing?

Customer behaviour is rapidly changing, from the way consumers shop to how they interact with brands. The same goes for the customer loyalty landscape, as changing demands call for changing solutions. For this reason, businesses shouldn’t just rely on outdated…
Anna
August 17, 2020
Business

Rethinking Your Business’s Sales Funnel

For many businesses, the sales funnel has served to visualise and quantify the process of converting leads into customers. It has helped many business owners better understand this process, but is the conventional conversion funnel still relevant today? Below, we…
Anna
August 2, 2020
Business

Content Strategies for New vs Existing Customers

Content marketing could be a boon for your business if managed correctly. Informative, engaging, and relevant content helps attract new customers, keep loyal ones, and drive profitable customer actions. The most common mistake marketers make in content marketing is creating…
Anna
July 27, 2020
Business

Handling Accounts Receivable During a Recession

The current state of the economy is troubling, to say the least. We’re all dealing with the same unfavourable circumstances—for many, customer spending has been at an all-time low while businesses are left with no choice but to lie low…
Anna
July 27, 2020