As every business owner has recently experienced, the tide can turn in the blink of an eye. If you've managed to continue trading during this difficult time, that's great! As you well know, however, you can never stop striving for…
In this challenging economic climate, it's more important than ever for businesses to think outside the box. Even if your doors are closed, or you're working in a reduced capacity, you can still get new customers, offset your expenses, and…
It's likely we’ve all said it: “Next year will be different”. It’s this simple bit of self-assurance that gives rise to new year’s resolutions, and those can apply to your business as well! So, to start you on the right…
Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations…
Content marketing is a valuable tool to grow your business. It should play an important role in your overall marketing strategy. Engaging, informative, and persuasive content helps you get more customers by providing them with the information they need to…
Savvy business owners always have a carefully planned customer acquisition strategy in place to boost operations and sales. However, attracting new customers does not guarantee they will stick around. Businesses will lose customers. It’s inevitable. The cycle of new customers…
Emails are a necessary part of everyday business communication. They can also be a major distraction that eats up your time and negatively affects your productivity. With emails now on your phone, it’s even easier for your attention to be…
It’s no secret that online sales are quickly overtaking those made over the counter. Customers love the convenience of shopping from their office, at home, and on the go. If you’re not building your e-commerce presence, you’ll find your business…
Finding business partners that share similar markets to you can help you leverage your business, increase business profits, and expand your customer base. The problem is many business owners are scared off by the statistics - at least 50% of…
Businesses set long-term goals to help them measure their success. However, as a business owner, you must also set attainable and specific short-term goals that support the bigger picture. Invest time to create scalable plans that will accelerate your business…