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“return policy” printed on notebook, under a magnifying glass

How to Stop People from Exploiting Your Return Policy

A clear and flexible return policy is an excellent way for businesses to build trust with customers. When consumers purchase from a company that guarantees a product that's as good as advertised and offers protection, they’ll be more likely to…
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June 28, 2022
Hands of several businesspeople clutching sprout in handful of soil

How Sustainability Adds Value to Your Business

A growing number of organisations are integrating sustainability into their business strategy, realising they can do well by doing good, and that business today is about more than just making a profit. As climate change, economic inequality, and other major…
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January 27, 2021
Adapt written on wooden blocks on white tabletop with green plant

How Businesses Can Successfully Deal with Change

As the economy tries to recuperate from the pandemic, market conditions and consumer spending behaviour are changing, now more than ever. Adapting to these changes can prove enormously challenging, especially for small-scale businesses that are flat-out just trying to keep…
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August 27, 2020
Animated graphic of the conversion funnel, showing people going in and money coming out

Rethinking Your Business’s Sales Funnel

For many businesses, the sales funnel has served to visualise and quantify the process of converting leads into customers. It has helped many business owners better understand this process, but is the conventional conversion funnel still relevant today? Below, we…
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August 2, 2020