Content marketing is a valuable tool to grow your business. It should play an important role in your overall marketing strategy. Engaging, informative, and persuasive content helps you get more customers by providing them with the information they need to make informed buying decisions regarding your product or service.
Your business content can be anything from a simple blog post on your website to an informative infographic to a how-to video on social media. Great content marketing builds trust, promotes brand awareness, encourages conversions, and helps develop strong customer relationships.
Here are three key benefits to a content marketing strategy:
1. Content improves brand awareness
Building brand awareness is one of the most important aspects of running a business. Offering valuable content can really help your business distinguish itself from your competitors. Brand awareness involves much more than just a recognisable logo. You must clearly communicate to your target audience what your business stands for and what your brand represents. By creating content, you can establish yourself as an authority in your field, becoming a valuable resource for information, advice, and solutions.
Today, brand awareness is more important than ever. Consumers are more likely to buy from brands they like and identify with. New, interesting, and informative content helps your target market get to know you, improves your likeability, deepens trust, and increases sales.
Improving brand awareness will boost your position within the industry. This is a long-term project, one that can be achieved with consistent content.
2. Content positively impacts your SEO value
Content marketing is the best way to improve your business website’s SEO value. When you create content using targeted keywords and key phrases that your potential customers are searching for online, you improve your search engine visibility. What’s more, organic content—content that appears unpaid in Google search results—is free marketing, making it a great option for small businesses.
Engaging content encourages website visitors to stay a little longer, which tells Google that your page is offering value to users. Content helps you target more keywords, improve your click-through-rate, and improve your user experience, all of which will help you perform better on search results pages.
Incorporating keywords into your content helps you compete with other brands online, and quality content can even attract backlinks from other high-ranking websites. Free tools like Google Trends can help you find keywords that are simultaneously relevant to your business and popular among Google users.
3. Content generates leads
Quality content can attract customers to your website, mostly through search engines. Attracting people to your website makes it much easier to convert them into paying customers. If potential customers are using a search engine to research a product or service you offer, they are signaling interest in making a purchase. These are your ideal customers, as they are already halfway through the sales funnel. Helpful content could be the difference between an interested customer and a paying one!
Don’t expect that your one blog post is going to open a floodgate of enquiries, even though it might. You need to post fresh material on a consistent basis. It may take a few visits for a customer to build that trust. Once they do, you will be front-of-mind when they’re ready to buy.
Bartercard brings you customers ready to do business
Bartercard provides a platform that makes it easy for you to attract your ideal customers. As a member of the Bartercard global business network, your potential customers are already there, waiting to do business with you! You can also use the professionals in the Bartercard network to assist with your content marketing strategy and expand your reach to a new customer base. Contact Bartercard today to learn more.