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small business owner

Small business owner checks digital marketing campaigns on various devices
Business

What Every SME Should Know About Digital Marketing

Digital marketing can be a complex arena to navigate, whether you’re a seasoned marketer or an old school small business owner. The landscape is constantly changing. More and more suppliers everyday join an ever-growing list of online advertising providers, which…
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September 9, 2020
Mobile phone with calculator app open sitting on notebook and ipad on desk
Business

Handling Accounts Receivable During a Recession

The current state of the economy is troubling, to say the least. We’re all dealing with the same unfavourable circumstances—for many, customer spending has been at an all-time low while businesses are left with no choice but to lie low…
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July 27, 2020
Customer redeems rewards points at local café
Business

Does Your Customer Rewards Program Make the Cut?

Competition for loyal customers can be fierce, particularly as we enter a period of recovery on the heels of the COVID-19 crisis. With loyal customers such a precious commodity in the business world, many businesses are finding new, innovative, and…
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June 25, 2020
Group of young professionals engaged in business networking in days before social distancing
Business

Business Networking in the Age of Social Distancing

Business networking during a pandemic can be difficult, especially now that large gatherings are limited and social distancing is widely (and wisely) practiced. Traditionally, numerous SMEs have strived to stand out in a competitive market by making personal connections in…
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June 2, 2020
small-business-technology
Business

Will Investing in New Technology Boost Your Small Business?

Every business, no matter how small, relies on technology for marketing, communication, and recording vital information. Technology makes business processes more efficient, allowing them to promote their products and services more creatively. There’s no denying that the right technology can…
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April 7, 2020
Business

Five Ways to Increase Online Sales for Your Business

It’s no secret that online sales are quickly overtaking those made over the counter. Customers love the convenience of shopping from their office, at home, and on the go. If you’re not building your e-commerce presence, you’ll find your business…
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February 26, 2020

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