Email has become the business communication of choice for many. It may be quick and simple, but can you become more efficient at communicating the value of your business to prospects and clients through email marketing? Chances are, you can.
The truth is that email marketing is a proven method for growing your business in the digital era. High-quality email marketing can reach both existing customers and potential customers you haven’t discovered yet. Because an email is free to send, email marketing can save money and boost sales, resulting in an easy profit increase! Here’s how you can make the most of your email marketing campaigns.
Test your marketing messages
Branded emails are an easy and affordable way to test your marketing messages.
With instant notifications on every click that your email signature banner ad receives, you will soon see which messages and products/services are your best performers. Services like MailChimp offer A/B testing to track which emails get the most hits. You can then adapt your style to maximise your reach.
Increase traffic to your website with teaser content
When it comes to marketing online, you should aim to drive as much traffic to your website as possible, this can be done simply through email, newsletters, and social media posts.
Branded emails help you drive traffic to your website by providing teaser content (like a statistic, benefit, challenge, or question) in your email signature to encourage the reader to go to your website for more information.
You can even include a call to action, and insert your business video in the banner below your signature. This makes it quick and entertaining for your clients to get to know what your business is all about.
Up-sell other products and services
Branded emails give you the opportunity to advertise your other products and services, while emailing to existing clients and prospects. Not only does this open up more opportunities to up-sell to your clients, but it also guards you against losing business when clients go elsewhere, not knowing you could have helped them.
Track & measure your actions
It’s all well and good taking actions to generate effective online marketing, but if it’s not measured, there’s no way to tell if it’s worth it. One of the keys to successful marketing is tracking and measuring the actions taken by a customer and through this data analysis tweaking your call to actions to be more effective.
Ensure each of your emails has a distinct call to action. This could be offering a free eBook with the goal of capturing details for your database, or a special offer, discount, competition, or value-add to increase sales of a particular product or service.
Think about how many more enquiries this might generate and how many more enquiries you could convert.
In summary, follow these tips for successful email marketing:
- Always include a banner in your email communication (you can opt to switch the banner off for internal communication to avoid your inbox filling up)
- Tailor banners to specific campaigns you are running
- Treat your email banner like advertising
- Always include a call to action—free articles, eBooks or valuable industry information will entice recipients to click on the banner for more information
- Always direct the reader to your website or a landing page on your website
- Tailor email banners to market sectors
Bartercard is a great way to extend your business’s reach and open new avenues for success. Convert your unused capacity into new opportunities on one of Australia’s largest B2B networks. You’ll find a wide range of goods and services that can benefit your business, including boutique digital marketing services that can help you perfect your approach to email marketing.
For more sales and marketing insights and business updates, visit the Bartercard blog.
