News

• 1 March 2013

Bartercard Refreshes its Brand

After 22 years of successful operation in Australia and Internationally Bartercard has decided to reinvigorate its brand to reflect the changing face of business. With a new vision for the business going forward, a brand refresh was a way to communicate to the public that Bartercard is innovative and dynamic.

The new Bartercard values are:

• passion
• innovation
• courtesy
• respect
• loyalty
• unity
• fun
• professional

To promote these values Bartercard has changed its image to something which is clean, fresh and current.

Bartercard now positions itself as modern, dynamic, forward thinking, fast moving and technically astute. This new brand will be the catalyst and driver for the public to embrace Bartercard as a way to connect with the business community.

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